{"id":646,"date":"2021-06-18T15:12:15","date_gmt":"2021-06-18T13:12:15","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=646"},"modified":"2022-07-07T18:21:39","modified_gmt":"2022-07-07T16:21:39","slug":"como-monetizar-impressoes-e-cliques","status":"publish","type":"post","link":"https:\/\/pt.themoneytizer.com\/blog\/dicas-editores\/como-monetizar-impressoes-e-cliques\/","title":{"rendered":"Como monetizar impress\u00f5es e cliques?"},"content":{"rendered":"\n

N\u00e3o seria bom obter receita publicit\u00e1ria dos visitantes que simplesmente viram an\u00fancios<\/a> em seu site, assim como daqueles que clicaram neles? Bem-vindo ao mundo das impress\u00f5es!<\/p>\n\n\n\n\n\n\n\n

O Smart Insight descobriu que os an\u00fancios estavam gerando uma taxa de cliques de 0,05%. A tecnologia est\u00e1 dispon\u00edvel e o marketing foi alterado para que os sites possam gerar receita para cada pessoa que v\u00ea o an\u00fancio, chamadas impress\u00f5es, mesmo que eles n\u00e3o cliquem nos an\u00fancios. Vejamos por que isto faz sentido para os anunciantes.<\/p>\n\n\n\n

As impress\u00f5es s\u00e3o as mesmas que as visualiza\u00e7\u00f5es de p\u00e1ginas?<\/h2>\n\n\n\n

N\u00e3o, as impress\u00f5es n\u00e3o s\u00e3o as mesmas que as visualiza\u00e7\u00f5es de p\u00e1gina. Em 2018, a Statista constatou que 30,1% dos americanos usavam um servi\u00e7o de bloqueio de an\u00fancios. Se algumas dessas pessoas visitaram seu site, os an\u00fancios que voc\u00ea postou n\u00e3o foram mostrados a elas. Isso significa que eles n\u00e3o contam como uma impress\u00e3o. Da mesma forma, se os visitantes saltarem de p\u00e1gina em p\u00e1gina antes do carregamento dos an\u00fancios, eles tamb\u00e9m n\u00e3o ser\u00e3o contados como impress\u00f5es.<\/p>\n\n\n\n

As impress\u00f5es s\u00e3o valiosas?<\/h2>\n\n\n\n

Na era digital, os consumidores est\u00e3o quase sempre pesquisando suas op\u00e7\u00f5es antes de comprar qualquer coisa – um produto ou servi\u00e7o. Quando s\u00e3o expostos aos an\u00fancios, mesmo que n\u00e3o cliquem neles, poder\u00e3o considerar o anunciante \u00e0 medida que avan\u00e7am em suas pesquisas. Lembre-se de que os an\u00fancios digitais podem ser direcionados. Assim, os visitantes que os v\u00eaem podem escolher, de forma muito realista, seguir as informa\u00e7\u00f5es.<\/p>\n\n\n\n

Os cliques s\u00e3o mais valiosos?<\/h2>\n\n\n\n

Bem, isso depende da finalidade do an\u00fancio. Se o an\u00fancio \u00e9 parte de uma campanha que tenta direcionar o tr\u00e1fego<\/a> para o pr\u00f3prio site, os cliques s\u00e3o geralmente mais \u00fateis para medir com precis\u00e3o o ROI direto de um determinado an\u00fancio. As impress\u00f5es s\u00e3o particularmente \u00fateis para campanhas de reconhecimento da marca onde o anunciante simplesmente se preocupa com o p\u00fablico-alvo que visualiza o an\u00fancio, quer ele aja imediatamente ou n\u00e3o. \u00c9 por isso que \u00e9 importante para voc\u00ea gerar receitas a partir de cliques e impress\u00f5es.<\/p>\n\n\n\n

Aqui no The Moneytizer<\/a>, entendemos como \u00e9 importante criar receita atrav\u00e9s de impress\u00f5es e cliques. Nossa tecnologia garante que os blocos de an\u00fancios de seu website estejam cheios e gerando receita em ambos para maximizar a receita gerada por seu site.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o seria bom obter receita publicit\u00e1ria dos visitantes que simplesmente viram an\u00fancios em seu site, assim como daqueles que clicaram neles? Bem-vindo ao mundo das impress\u00f5es!<\/p>\n","protected":false},"author":5,"featured_media":1870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"yoast_head":"\nComo monetizar impress\u00f5es e cliques? - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Existem diferentes maneiras de remunerar os editores por sua publicidade. 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