{"id":2491,"date":"2022-11-03T10:29:12","date_gmt":"2022-11-03T09:29:12","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=2491"},"modified":"2022-11-03T10:29:16","modified_gmt":"2022-11-03T09:29:16","slug":"os-formatos-impactantes","status":"publish","type":"post","link":"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/","title":{"rendered":"Os Formatos Impactantes"},"content":{"rendered":"\n<p>A publicidade digital \u00e9 uma forma particularmente eficaz de monetizar um site ou <a href=\"https:\/\/pt.themoneytizer.com\/blog\/dicas-editores\/aumente-o-seu-trafego-com-as-redes-sociais\/\">blog<\/a>. O International Advertising Bureau (IAB) desenvolveu um padr\u00e3o de publicidade que facilita aos anunciantes a gest\u00e3o de suas campanhas em diferentes sites. V\u00e1rios <a href=\"https:\/\/pt.themoneytizer.com\/blog\/noticias-2\/the-moneytizer-product-update-1-4\/\">formatos<\/a> foram criados pelo IAB para uso em <a href=\"https:\/\/pt.themoneytizer.com\/blog\/programatico\/dsp-ssp-ad-exchange-publicidade-online-explicada\/\">publicidade online<\/a>. Entre estes formatos est\u00e1 a categoria de impactante. Estes s\u00e3o formatos premium que s\u00e3o implementados al\u00e9m dos cl\u00e1ssicos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Footer ou Slide-in<\/strong><\/h2>\n\n\n\n<p>Inovador, n\u00e3o intrusivo e f\u00e1cil de instalar, este banner plug and play se posiciona automaticamente na parte inferior ou lateral de sua tela sem cobrir seu conte\u00fado. Ele permanecer\u00e1 no mesmo lugar quando o leitor descer a p\u00e1gina. Esta excelente exposi\u00e7\u00e3o aumenta o tempo de visibilidade dos an\u00fancios. Isto aumentar\u00e1 seu <a href=\"https:\/\/pt.themoneytizer.com\/blog\/monetizacao\/aumente-o-cpm-em-seu-site\/\">CPM<\/a> e, portanto, sua receita. Como um formato de an\u00fancio compat\u00edvel com desktop &amp; mobile, continua sendo um dos formatos mais rent\u00e1veis, s\u00f3 podemos recomend\u00e1-lo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conte\u00fado Recomendado<\/strong><\/h2>\n\n\n\n<p>Este \u00e9 um formato idealmente localizado abaixo de seu conte\u00fado, ele recomenda artigos similares dispon\u00edveis em outros websites. Muito popular com sites com artigos longos, permite aos visitantes descobrir novos conte\u00fados que possam ser do seu interesse. Ele combina imagens e textos para promover este conte\u00fado adicional. Compat\u00edvel com desktop &amp; mobile, no entanto, pode ser sin\u00f4nimo de redirecionamento para outros editores e, portanto, levar a uma ligeira redu\u00e7\u00e3o no tempo gasto no site pelo visitante. Ferramentas de recomenda\u00e7\u00e3o de conte\u00fado s\u00e3o utilizadas no marketing para fornecer conte\u00fado adicional para oferecer ao visitante em sua busca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Interstitiel<\/strong><\/h2>\n\n\n\n<p>Os an\u00fancios intersticiais oferecem altas taxas de convers\u00e3o para os anunciantes e um potencial de receita significativo para os editores. Preocupado com a \u00ab\u00a0banner-blindness\u00a0\u00bb? O formato intersticial aparece quando um determinado site ou p\u00e1gina est\u00e1 carregando, usando aqueles momentos preciosos entre p\u00e1ginas para alcan\u00e7ar o p\u00fablico com uma experi\u00eancia imersiva. Para os anunciantes, o interstitial \u00e9 um formato extremamente vers\u00e1til e econ\u00f4mico que permite a m\u00e1xima visibilidade para um investimento m\u00ednimo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pop<\/strong><\/h2>\n\n\n\n<p>O pop \u00e9 um formato bastante intrusivo, mas \u00e9 bastante eficaz. O visitante n\u00e3o pode escapar dele, a n\u00e3o ser clicando. Aparece automaticamente acima (pop over) ou abaixo (pop under) da p\u00e1gina visitada. Uma vez que aparece abaixo do navegador, o pop under permanece escondido atr\u00e1s e o pop over requer a a\u00e7\u00e3o de fechar a p\u00e1gina para parar o an\u00fancio. Este formato compat\u00edvel com desktop &amp; mobile captura imediatamente os visitantes e, portanto, \u00e9 muito lucrativo para o anunciante, mas tamb\u00e9m para seu CPM. No entanto, ela apresenta riscos devido \u00e0 intrus\u00e3o que \u00e0s vezes pode levar os leitores a sa\u00edrem muito antes do final de sua navega\u00e7\u00e3o. \u00c9 geralmente utilizado pelos anunciantes para incentivar os usu\u00e1rios a preencher formul\u00e1rios ou a exibir uma mensagem publicit\u00e1ria de uma maneira mais imponente.&nbsp;<\/p>\n\n\n\n<p>Existem muitos tipos diferentes de formatos de publicidade digital com requisitos diferentes, tais como formatos m\u00f3veis \u201camig\u00e1veis\u201d ou formatos de v\u00eddeo. Para saber que outros formatos de publicidade oferecemos, visite a p\u00e1gina de <a href=\"https:\/\/pt.themoneytizer.com\/formatos\">formato do nosso site<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A publicidade digital \u00e9 uma forma particularmente eficaz de monetizar um site ou blog. O International Advertising Bureau (IAB) desenvolveu um padr\u00e3o de publicidade que facilita aos anunciantes a gest\u00e3o de suas campanhas em diferentes sites. V\u00e1rios formatos foram criados pelo IAB para uso em publicidade online. Entre estes formatos est\u00e1 a categoria de impactante. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[],"class_list":["post-2491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formatos-publicitariosbr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os Formatos Impactantes - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"V\u00e1rios formatos impactantes foram criados pelo IAB para uso em publicidade online. 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Estes s\u00e3o formatos premium\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/\" \/>\n<meta property=\"og:site_name\" content=\"TheMoneytizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themoneytizer\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T09:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T09:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2022\/11\/Template-blog-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1135\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charlotte Prieur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:site\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Prieur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/\"},\"author\":{\"name\":\"Charlotte Prieur\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6\"},\"headline\":\"Os Formatos Impactantes\",\"datePublished\":\"2022-11-03T09:29:12+00:00\",\"dateModified\":\"2022-11-03T09:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/\"},\"wordCount\":541,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"articleSection\":[\"Formatos publicit\u00e1rios\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/\",\"url\":\"https:\/\/pt.themoneytizer.com\/blog\/formatos-publicitariosbr\/os-formatos-impactantes\/\",\"name\":\"Os Formatos Impactantes - TheMoneytizer\",\"isPartOf\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\"},\"datePublished\":\"2022-11-03T09:29:12+00:00\",\"dateModified\":\"2022-11-03T09:29:16+00:00\",\"description\":\"V\u00e1rios formatos impactantes foram criados pelo IAB para uso em publicidade online. 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